Industry leaders allegedly colluded to ensure that Snoop Cereal would not appear on company shelves
LOS ANGELES, Calif. –– Nationally renowned civil rights and personal injury attorney Ben Crump and co-founders of Broadus Foods, Snoop Dogg and Master P, will hold a press conference on Tuesday, February 6 to announce the filing of a lawsuit against retail industry leaders who engaged in deceptive trade practices to prevent the sales of Snoop Cereal.
In 2022, Snoop Dogg (Calvin Broadus) and Master P (Percy Miller) founded Broadus Foods with the vision of creating a family-owned company that promotes diversity in the food industry and provides opportunities for minority-owned products. The company introduced two main brands, Snoop Cereal and Momma Snoop, offering high-quality and affordable breakfast foods. Broadus Foods aimed to inspire economic empowerment among minorities and contribute to charitable causes addressing hunger and homelessness.
To expand their reach, Snoop Dogg and Master P approached major brands to engage in a partnership and promotion agreement to distribute Snoop Cereal with national retailers. However, despite one company agreeing to the agreement, it allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices.
Broadus Foods is seeking damages suffered by the deceptive trade practices under various causes of action.
A press release and link to the complaint will be provided to the media following the filing.
Snoop Dogg (Calvin Broadus)
Master P (Percy Miller)
Attorney Ben Crump
February 6, 2024, at 11:30 a.m. PT
Sheraton Gateway Hotel
Malibu Redondo Ballroom
6101 W. Century Blvd.
Los Angeles, California 90045
ABOUT BEN CRUMP LAW
Through his work, nationally renowned civil rights and personal injury attorney Ben Crump has spearheaded a legal movement to better protect the rights of marginalized citizens. He has led landscape-changing civil rights cases and represented clients in a wide range of areas including civil rights, personal injury, labor and employment, class actions, and more. Ben Crump Law is dedicated to holding the powerful accountable. For more information, visit bencrump.com.