Minority-owned businesses often confront systemic discrimination and unfair treatment in dealings with large corporations. This disparity may include less trust and presumption of incompetence, leading to fewer opportunities or unfavorable contract terms.
Minority-owned businesses often confront systemic discrimination and unfair treatment in dealings with large corporations.
This disparity may include less trust and presumption of incompetence, leading to fewer opportunities or unfavorable contract terms.
Such biases hinder the growth of these businesses and perpetuate economic disparities as minority entrepreneurs struggle to break through corporate barriers and gain equitable access to markets and resources.
This environment challenges the diversity and inclusivity efforts within the corporate supply chain, affecting the broader goal of economic equality.
Minority-owned businesses can face discriminatory practices like being offered contracts with overly stringent terms or unfair pricing to undermine their profitability or sustainability.
Some corporations might need more time to make payments or impose unrealistic deadlines, putting financial strain on these smaller entities.
In more severe cases, there might be instances of intellectual property theft, where a corporation uses a minority-owned business’s ideas without proper compensation acknowledgment or exclusion from bidding processes based on biased selection criteria, all of which can have legal implications.
In 2022, Snoop Dogg (aka Calvin Broadus) and Master P (aka Percy Miller) established Broadus Foods to foster a family-owned company dedicated to promoting diversity in the food industry and offering opportunities for minority-owned products.
The company introduced itself to the industry and the world by launching two illustrious brands, Snoop Cereal and Momma Snoop.
The mission of Broadus Foods through the vision of its brand products includes the following goals:
- To present high-quality and budget-friendly breakfast foods
- To catalyze economic empowerment among minorities
- To contribute to philanthropic causes addressing hunger and homelessness.
To expand their market presence, Snoop Dogg and Master P sought a partnership and promotion agreement with Post to distribute Snoop Cereal to major retailers.
Despite an agreed-upon partnership, Post allegedly hindered the success of Snoop Cereal by employing deceptive practices, particularly at Walmart, preventing the product from reaching consumers.
Post and Walmart purportedly blamed Broadus Foods for the product’s underperformance despite not featuring it on their shelves.
In response, Broadus Foods has decided to pursue legal action against both companies, seeking damages resulting from deceptive trade practices under various legal grounds.
For a free legal consultation, call 855-CRUMP81
The question is this: If Post Foods and Walmart won’t hesitate to discriminate against and treat so poorly this up-and-coming national brand with such a positive mission and backed by two legitimate industry icons, what other companies and hardworking people might be the targets of the same victimization?
Fortunately, an honest and talented lawyer is working to protect you from these nefarious companies.
Nationally renowned civil rights and personal injury attorney Ben Crump and co-founders of Broadus Foods, Snoop Dogg, and Master P. will hold a press conference on Tuesday, February 6, to announce the filing of a lawsuit against Walmart and Post Foods.
Attorney Ben Crump is also opening his representation to any eligible party that suffered the same discrimination and deceptive business practices.
If this has happened to you, we urge you to request a free, private case review by the experienced legal team at Ben Crump Law for justice and potential compensation.